To transform the way girls see themselves.
Our Story
From the moment Mia (founder) witnessed her 12-year-old sister cry at the sight of her reflection, she recognized an overwhelming need for deeper mental and emotional support for young girls. This moment, coupled with countless stories shared by women in the Pilates studio, revealed a universal truth—girls and women everywhere are silently struggling with self-image and emotional wellness.
Innermost was born to break through the noise of pressures and doubts, offering a loving guide to help girls reconnect with their true beauty—their authentic, Innermost self.
Why We Exist
We all know a girl who feels weighed down by doubts and pressures. Poor body image, anxiety, and low self-esteem are shaping the way girls see themselves—often in ways they don't speak about.
Innermost exists with a clear purpose: to transform the way girls see themselves by creating simple, supportive rituals that nurture confidence, self-love, and emotional well-being.
Our Impact
Innermost’s purpose is to transform the way girls see themselves, creating simple rituals that nurture their mental and emotional health. In alignment with this mission, we donate 5% of every sale to The Butterfly Foundation, an organization dedicated to supporting those affected by eating disorders and promoting positive body image. Their school programs, counseling services, and advocacy work are helping young people across Australia build resilience and healthier relationships with themselves. Innermost is more than just a brand — it’s a purpose-driven movement. With every purchase, you're not only investing in your own well-being, but also contributing to a cause that is making a lasting impact on the mental health of many.
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